further detailed portfolio available upon request .  skim3108@gmail.com. further detailed portfolio available upon request .  skim3108@gmail.com.



SHIELA KIM                                                       




I am a believer of the power of design and pursuit design with clear purpose and responsibility. Coming from graphic design firm located in New York City, I built my skills in various creative K-POP IP product design works as well as project managements and communication skills as a whole.







SCOPE OF WORK : Product Coordination
> BUILDING GUIDELINE Before an external organization plans a product, responsible to develop materials that establish guidelines to ensure they understand the company's IP brand and can correctly create derivative works. The materials primarily include the IP brand guidelines and also cover the procedures for product development, usage regulations, and more. The goal of this guide is to ensure that the originality of the IP is not compromised.

> PRODUCT PLANNING  Develop products based on the story and visual concept of the content. The process begins with a careful consideration of which product to launch, with the goal of delivering more than just an item—offering a story and experience that resonate with consumers. Each product is designed so that the intent behind its planning can be naturally understood and felt by the audience, ultimately aiming to create a memorable and impactful experience

> VISUAL DIRECTING visualize the content by developing its visual concept and ensuring that the final output aligns with the original planning intent. This involves close collaboration with various teams and taking responsibility for maintaining consistency throughout the production process. The visual development includes key elements such as artist portrait photography, graphics, and overall design that are incorporated into the product.

> QUALITY CONTROL Participation in the production process begins after product design is finalized. Quality is maximized through step-by-step sample reviews prior to mass production. With a solid understanding of diverse manufacturing processes depending on product type and form, and extensive experience in quality inspection across a wide range of categories, the goal is to ensure that final products maintain the value of the brand’s IP and do not compromise its integrity.


KR

EXPERIENCE

2025 -

HYBE


Product Visual Developement 
    - Katseye / Enhypen / Seventeen
2022 - 2025

PLEDIS ENTERTAINMENT


Concert Visual Direction
   -  fromis_9 / Hwang Minhyun / Baekho

Product  Design Direction
   - Official merch / Seventeen, TWS
   
Environmental Design Direction
    - Pop-up stores / TWS
2019 - 2022

HYBE IPX


Brand and Product Design Guideline
   - BTS
   - TinyTAN

IP Licensing Product Developement
  - SAMSUNG / Mattel / Helinox / Bodyfriend / Sideshow 
2016 - 2019

Herter Design Group Inc.


Editorial
    - Archigraphia Redux

Environmental Design  
    - Martin Y. Tang Welcome Center of Cornell University
    - The American Jewish Joint Distribution Committee 
    - The School of American Ballet

EDUCATION

2012 ~ 2016School of Visual Arts / Design BFANew York, NY